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We are an independent analytical consultancy
specialising in solving marketing problems

We help clients to measure and maximise the impact of their marketing

Welcome to MetaMetrics

We’re called MetaMetrics, because our approach is to go beyond:

  • Beyond measurement to insights
  • Beyond data to underlying dynamics
  • Beyond presentations to implementation

We are one of the few truly independent consultancies, owned and managed by our Directors – allowing us to provide truly impartial and actionable advice for the benefit of our clients.

Headquartered in the UK, we work for clients both here and globally.

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Why us?

We use econometric modelling to quantify the true incremental impact of advertising, digital, social and promotional activity. Our investment in Data Engineering means we are unusual in our ability to tackle the challenges of Big Data and are able to work with massive data sets with agility. Our user friendly tools put scenario planning capability directly into the hands of our clients.

Independent, impartial and innovative, we work with many of the country’s best-known brands.

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How we can help

We help our clients answer questions about:

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People like you… with questions like yours

Over the last 30 years we’ve worked across a wide range of sectors in many markets and met many of the common issues that arise within marketing analytics. We have extensive experience of working with people and organisations with little or no experience of econometric modelling, as well as those with more complex questions and challenges. We also understand the importance of securing internal buy-in so that stakeholders understand the process and the results are embraced and acted upon.

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Once upon a time…

Despite being named after a Presbyterian minister who died over 250 years ago, the term ‘Bayesian’ has recently seen a surge in interest in modelling and analytics circles.

One of the reasons for this is the huge popularity of Nate Silver’s book ‘The Signal and the Noise’ which describes in layman’s terms the theory behind his astonishingly accurate US election predictions.

Read more about the Rev. Bayes…

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