We are an independent analytical consultancy
specialising in solving marketing problems
We help clients to measure and maximise the impact of their marketing
Welcome to MetaMetrics
We’re called MetaMetrics, because our approach is to go beyond:
- Beyond measurement to insights
- Beyond data to underlying dynamics
- Beyond presentations to implementation
We are one of the few truly independent consultancies, owned and managed by our Directors – allowing us to provide truly impartial and actionable advice for the benefit of our clients.
Headquartered in the UK, we work for clients both here and globally.
Our Owners Work Directly on Your Business
We’ve invested heavily in our back-end systems, technologies and processes to automate the essential, but laborious, parts of projects.
This means we can be quick. We can get models up and running rapidly from receipt of data, even for projects with (literally) hundreds of models. Thus we are able to work on scale projects.
It also means you get our dedicated time and attention where it matters, on insight, interpretation, recommendations, discussion and answering your questions – all those things that remain stubbornly human.
And it means that you get our owners working directly on your business – giving you the benefit of their senior, consultative approach.
How we can help
We help our clients answer questions about:
People like you… with questions like yours
Over the last 30 years we’ve worked across a wide range of sectors in many markets and met many of the common issues that arise within marketing analytics. We have extensive experience of working with people and organisations with little or no experience of econometric modelling, as well as those with more complex questions and challenges. We also understand the importance of securing internal buy-in so that stakeholders understand the process and the results are embraced and acted upon.
Once upon a time…
Despite being named after a Presbyterian minister who died over 250 years ago, the term ‘Bayesian’ has recently seen a surge in interest in modelling and analytics circles.
One of the reasons for this is the huge popularity of Nate Silver’s book ‘The Signal and the Noise’ which describes in layman’s terms the theory behind his astonishingly accurate US election predictions.