Philip

About Philip Gaudoin

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So far Philip Gaudoin has created 8 blog entries.

Should we join the ‘Rebate Debate’?

By |2018-09-04T08:21:25+01:00May 9th, 2018|Media|

Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency transparency. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/truth-in-advertising As you might expect, the article contains a good deal of common-sense advice to avoid [...]

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 1

By |2018-05-01T16:13:05+01:00April 10th, 2018|Modelling, Optimisation|

“How do we optimise our marketing budget?” is a question we get asked on occasions. And, honestly, in our approach to it we have found again and again that simple things done [...]

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 2

By |2018-05-01T16:13:24+01:00March 26th, 2018|Modelling, Optimisation|

The second part of our guide to real-life optimisation. Read Part 1 here.   Define the trade-offs you are interested in… and those you are not Incredible as this may seem, not [...]