Marketing Effectiveness – Our 2024 predictions
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
2023. A new year (still, just about). And like all new years it offers us the opportunity to take stock and make plans. And if that stock-taking and plan-making leads you [...]
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
You are back at your desk after a merry festive break and pondering last year’s marketing activity. It raises questions such as ‘what is driving my sales?” or “how did my [...]
Short answer: No. But read on anyway to find out why... Influencers have rapidly become an established part of the media landscape, so much so that it's led to questions of [...]
The season of annual budget planning is once again upon us. That time of the year when, as marketers, we set forth our ambitions for the coming year, against the backdrop [...]
Covid: Long or So Long? Amidst all the talk of Indian variants and Deltas there’s one question we’re all asking: dare we hope that this horrible episode in our lives is [...]
"Can you measure the effect of brand media?" is one of life's big ones, at least if you're an econometrician or other would-be measurer of marketing. Before we go further, we [...]