Our thoughts and opinions on issues in analytics

Should we join the ‘Rebate Debate’?

By |2018-09-04T08:21:25+01:00May 9th, 2018|Media|

Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency transparency. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/truth-in-advertising As you might expect, the article contains a good deal of common-sense advice to avoid [...]