Marketing Effectiveness – Our 2024 predictions
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]
According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]
Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
It will soon be that Most Wonderful Time of the Year. ...so sang Andy Williams and who am I to argue with him? I know this because our daughter has, for [...]
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
“Oh! But he was a tight-fisted hand at the grindstone, Scrooge! a squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner! Hard and sharp as flint, from which no steel had ever [...]
It’s probably appropriate for me to be writing this post as I am (as anyone who knows me will attest) at heart a cynic. Or a realist. Or just old and [...]
"Can you measure the effect of brand media?" is one of life's big ones, at least if you're an econometrician or other would-be measurer of marketing. Before we go further, we [...]