Modelling

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 1

By |2018-05-01T16:13:05+01:00April 10th, 2018|Modelling, Optimisation|

“How do we optimise our marketing budget?” is a question we get asked on occasions. And, honestly, in our approach to it we have found again and again that simple things done [...]

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 2

By |2018-05-01T16:13:24+01:00March 26th, 2018|Modelling, Optimisation|

The second part of our guide to real-life optimisation. Read Part 1 here.   Define the trade-offs you are interested in… and those you are not Incredible as this may seem, not [...]