Tom Lloyd, Founder

You’ve already heard a little about Tom in the section, so you’ll know he spent his career prior to starting MetaMetrics at Kraft and SABMiller. Tom’s extensive hands-on client-side experience means he knows the challenges involved with getting good insight work acted on in large organisations, and is exceptionally good at relating what we do to your specific circumstances. He is a member of the Marketing Research Society (MRS) for whom he regularly gives a well-received course for users, and practitioners, of econometrics.

Sam Watts

Sam is our Director of Analytics. He joined us in 2013 after working in the analytics division of Starcom MediaVest Group, during which time he rose to lead it. Prior to that he worked for a time in the City. As well as his technical expertise and considerable experience, he has an in-depth knowledge of media and how it works. During his time at SMG he did pioneering work on digital attribution modelling, and developed new approaches to social media measurement. Sam is a resourceful problem solver especially adept at solving the trickier modelling problems, and relishes finding a way through knotty problems.

Sam Watts
Director

Hector Vass
CTO

Hector Vass

Hector is our Chief Technology Officer, our resident data engineer and systems specialist. He developed and runs our back-end processes that help us automate our handling of your data securely and efficiently. He enforces rigorous data discipline (and regular password changes) to ensure we are working in the best way we can. He gets involved directly with some of our larger client databases, helping us to manipulate them efficiently to get what we need from them. With over 30 years of analytics and systems development experience, Hector’s blend of expertise is rare, spanning systems architecture and corporate SQL applications as well as the more traditional skills of the data scientist that include coding, operations research, applying big data map reduce techniques and algorithms, machine learning and statistics.

Philip Gaudoin
Director

Philip Gaudoin

Philip has more than 15 years of consulting experience. He began his career as an academic, specialising in econometric modelling and statistics, before moving into the commercial sector. Since then he has held many roles, including Director at Ninah Consulting and Head of Effectiveness at Blue449 (formerly Walker Media). He has worked with clients from many sectors, including automotive, FMCG, retail, financial services, not-for-profit and governmental sectors. His particular interest is in applying modelling to inform marketing and commercial strategy.

Andrew Tharme
Director

Andrew Tharme

Andrew’s career has turned full circle having started out as an econometrician supporting marketing & trade decisions at Nestle Rowntree and Boots. Since then, he has worked on the agency-side, mostly for medium sized and boutique insight & analytics consultancies.

Andrew focuses on achieving growth and ROI through smart marketing, pragmatic innovation and by delivering a high level of expert consultancy to clients. Andrew’s research strengths lie in his ability to synthesise data into clear, commercial insights and actionable recommendations.

Gill Mason
Project Manager

Gill Mason

Gill has over 25 years of market research experience, having worked in both agency and client side roles at Nielsen, Lever Europe and Kraft Foods (now Mondelez).

Originally a continuous research specialist, she also has broad research experience having worked as a Research Manager, commissioning a full range of research vehicles to monitor, evaluate and understand category and brand performance. This also includes more advanced analytical techniques to quantify impacts of marketing activity. Gill has worked both in the UK and across European markets.

How we can help

We help our clients answer questions about:

Media ROI

Marketing spend optimisation

Media laydown

Digital & social media

Price & promotions

Growth drivers

SEE OUR SERVICES…

SEE US IN ACTION…

People like you… with questions like yours

Over the last 30 years we’ve worked across a wide range of sectors in many markets and met many of the common issues that arise within marketing analytics. We have extensive experience of working with people and organisations with little or no experience of econometric modelling, as well as those with more complex questions and challenges. We also understand the importance of securing internal buy-in so that stakeholders understand the process and the results are embraced and acted upon.

See some examples of our work for clients…