Modelling promotional impact

Modelling promotional impact2018-04-26T16:14:06+01:00

Project Description

An FMCG company was participating in various long term multibuy promotions but was unclear on the relative performance of each.

By building models to measure the incrementality of the different promotions we were able to compare them on a like-for-like basis and examine the performance relative to the discount, the number of items the consumer was required to buy and the “consumer maths” involved.

Using this information, our client was able to understand the implication of participating in each deal and tailor its strategy going forward to achieve greater incrementality.