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Welcome to MetaMetrics

We are a specialist marketing analytics consultancy focussing on measuring the impact and ROI of marketing and sales activities.  We are wholly independent and, because all projects are personally undertaken by our highly experienced team of Directors, we are able to bring an independent and informed objective viewpoint.

We use different approaches, including econometric modelling, to quantify the true impact of advertising, digital, social and promotional activity.   Our investment in Data Engineering means we are unusual in our ability to tackle the challenges of Big Data and are able to work with massive data sets with agility.  Our user friendly tools put scenario planning capability directly into the hands of our clients.

Independent, impartial and innovative, we work with many of the country’s best-known brands.

 

How we help

We help our clients find answers to questions like these:

  • How well are our marketing initiatives performing?
  • What is the level of our natural base sales and how much is truly incremental?
  • Which media channels and campaigns delivered the most volume and the best ROI?
  • What is the true impact of my paid search – how much is it generating new revenue and how much is it “harvesting” traffic from other media channels?
  • What role is social media performing within my media mix, and should I invest more?
  • How do I know when my ad spend is getting diminishing returns ?
  • What impact will a price rise have on retail sales and profitability?
  • Which promotional mechanics are most profitable after all costs have been taken into account?
  • What should we do next?  Are our marketing resources properly allocated? How should we set budgets for next year?