Have an account? Log in or

Key People


Tom Lloyd

Managing Director
Analytics professional with director level experience in blue chip Consumer Goods companies in the UK, Europe and global markets. Writer, trainer and lecturer in the field of Marketing Metrics, founder of MetaMetrics.

Sam Watts

Sam has a wealth of experience in marketing analytics, but with a particular specialism in the evaluation of digital and social channels, pioneering the application of attribution modelling.
Andy Rogers

Andy Rogers

Chief Statistician
A chartered statistician with significant client-side modelling and analytics experience across UK and global markets.

Philip Gaudoin

Strategic marketing consultant with 15 years’ experience helping clients with their challenges.
Hector Vass

Hector Vass

Chief Technology Officer
A true industry leader with significant technical, analytics and systems architecture experience at a senior level.

With an engaging combination of in-depth analytics and market understanding, delivered in a pragmatic, thought provoking and action-focussed manner, the team at MetaMetrics were a key partner in supporting us through some tough commercial decisions as part of our strategic planning process. I would not hesitate to work with them again.
Research Director
Leading FMCG brand