Philip

About Philip Gaudoin

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So far Philip Gaudoin has created 14 blog entries.

Covid 19, Relationships, and the Impact on Advertising Effectiveness

By |2020-11-26T18:39:22+00:00July 8th, 2020|Media|

These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]

Should we join the ‘Rebate Debate’?

By |2020-11-28T17:17:25+00:00November 9th, 2018|Media|

Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency transparency. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/truth-in-advertising As you might expect, the article contains a good deal of common-sense advice to [...]

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