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About Tom Lloyd

Founder of MetaMetrics Limited, a UK based Marketing Analytics consultancy specialising in Econometric Modelling

Getting More From Your Marketing Measurement: Why Context Really IS King

By |2024-12-10T09:03:18+00:00December 9th, 2024|Attribution, Econometrics, Measurement, Media, MetaMetrics|

Econometrics is great. There’s nothing quite like it for putting a value on your marketing efforts and helping commercially savvy marketers get the most from their marketing investments. And when it [...]

How do we optimise our marketing budget?

By |2024-09-11T15:30:14+01:00September 11th, 2024|Attribution, Budget, Econometrics, Measurement, Media, MetaMetrics, Optimisation|

This is a question that we hear often. After years of helping clients navigate the complexities of budget planning, we've found that simple, well-executed strategies consistently outperform complex mathematical models. While [...]

Econometrics – The Essentials: Part 2

By |2023-11-20T10:29:07+00:00November 24th, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]

Econometrics – The Essentials: Part 1

By |2023-11-01T15:16:21+00:00November 1st, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]

Budget setting – not just a repeating process

By |2022-10-12T16:06:31+01:00October 12th, 2022|Budget, ebook, Econometrics, Measurement, Modelling, Return On Investment|

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]

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