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About Tom Lloyd

Founder of MetaMetrics Limited, a UK based Marketing Analytics consultancy specialising in Econometric Modelling

Econometrics – The Essentials: Part 2

By |2023-11-20T10:29:07+00:00November 24th, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]

Econometrics – The Essentials: Part 1

By |2023-11-01T15:16:21+00:00November 1st, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]

Budget setting – not just a repeating process

By |2022-10-12T16:06:31+01:00October 12th, 2022|Budget, ebook, Econometrics, Measurement, Modelling, Return On Investment|

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]

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