I was reading an article about how marketing communication drives sustainable long term growth; and how that was much preferable to grubby short term growth. That’s probably lifted from every corporate [...]
We know that Covid-19 has done funny things to the media markets. Clients have reported volatile pricing, including some fantastic deals out there. There are some tempting deals out there on [...]
Costs. Meh. Who cares? My agency handles that. What we like is some breakthrough creative. Oh, and a synergy-inducing 360⁰ compendium of all media, old and new. That’s the stuff that gets us excited. If that’s what you’re [...]
Here at MetaMetrics, we've just built our first Covid-proof marketing mix model for a client to see how effective their media spend has been during the pandemic. Here's what we found. [...]
These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]
As we ALL know, the 3 most important considerations when buying a house are location, location and location. We might say the same about advertising with respect to reach. Or rather, [...]
It's clearly not enough that Bayesian already has it's own page, but we HAD to write a blog on it, too. Not that we're obsessed or anything. You may have heard [...]
In the past there’s been an assumption that econometrics is great at evaluating traditional ATL channels, but weak at understanding the role of digital in the media mix. This has been for [...]
Welcome to the second half of our warts-and-all guide to Econometrics. If you haven’t read Part 1 click here. Otherwise, read on. 6. What does econometric modelling do badly? Lots of [...]
Our two-part, warts-and-all guide to what econometric modelling is, what it isn’t and how and when to use it, in 10 steps This is Part 1. 1. What’s it called? Econometrics, [...]
