This recent news clip from the National House Building Council in the UK (NHBC) blaming the highly politically charged drop off in housebuilding to the Beast from the East is rather typical [...]
Have Google in one fell swoop killed the digital attribution market? GDPR has not even landed (25th May 2018 – put the date in your diaries) and we’re already seeing the Law [...]
In a sentence: probably less than you think. Competitor advertising is a strange one. We accept (hope?) that our advertising drives our sales, otherwise what is the point of doing it? It’s [...]
He heard 'spots' and got his hopes up. Sorry, Barry. But you still made it into the blog, eh? We don’t do spot-matching at MetaMetrics, but we have been asked to [...]
Another in our series exploring the particular challenges of doing econometric modelling in certain sectors. Guess what sector we’re covering this time? “Our market’s a bit different…” Ask any econometrician [...]
What is halo, anyway? Halo means that media that is supporting or “heroing” one product also has an ‘overspill’ effect on another. In (econometric) modelling terms that means that when for example [...]
“How do we optimise our marketing budget?” is a question we get asked on occasions. And, honestly, in our approach to it we have found again and again that simple things done [...]
The second part of our guide to real-life optimisation. Read Part 1 here. Define the trade-offs you are interested in… and those you are not Incredible as this may seem, not [...]
