Econometrics in a Cookieless World
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
Analyse the impact of your marketing – demystifying econometrics
2023. A new year (still, just about). And like all new years it offers us the opportunity to take stock and make plans. And if that stock-taking and plan-making leads you [...]
A festive message
It will soon be that Most Wonderful Time of the Year. ...so sang Andy Williams and who am I to argue with him? I know this because our daughter has, for [...]
Can I use an Econometric Model to tell the future?
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
Budget setting – not just a repeating process
“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]
When to update your Econometric model – The ABCD Checklist
With the summer holidays approaching it’s always a good time to think about checklists – sun cream, guidebook, sunglasses, flip flops. Of course, at this time of year, we at MetaMetrics [...]
Our 101 guide to ROI
It’s here. Finally. Our latest highly interesting and insightful e-book, The Big Book Of ROI, has just hit the shelves of your local bookshop (well…) Our aim this time has been [...]
Reach: Out?
We wrote a blog post a while back about reach, but recent conversations with various clients have made it more relevant than ever. If you read many a modern marketing textbook [...]
ROI Big Book
Return on Investment. It’s often talked about as a ‘Business metric’ but really, it’s something we do ourselves every day. Except in daily life we say, or think, “Is it worth [...]
Social Media ROI
This used to be easy. In the beginning (well, the early 2000s) there was media. And then there was digital media. And then came social media. And that was it. It [...]