This is a question that we hear often. After years of helping clients navigate the complexities of budget planning, we've found that simple, well-executed strategies consistently outperform complex mathematical models. While [...]
Marketing attribution is crucial for understanding how various channels contribute to a brand's success. One of the earliest and widely adopted methods for this purpose is Claimed Attribution, commonly known as [...]
This is the second instalment of our series on Marketing Attribution. If you didn't see our first one then read about Google Analytics as an attribution tool. Today, we are going [...]
When a history of MetaMetrics blogs comes to be written, the record will show that we gave March 2024 over to the subject of the ear. Specifically, the digital ear. And [...]
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]
According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]
Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]
If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
