Attribution

Marketing Effectiveness – Our 2024 predictions

By |2024-01-31T13:19:28+00:00January 15th, 2024|Attribution, Econometrics, Measurement, Media, MetaMetrics, Modelling, Optimisation, Return On Investment|

Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]

Econometrics – The Essentials: Part 2

By |2023-11-20T10:29:07+00:00November 24th, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]

Econometrics – The Essentials: Part 1

By |2023-11-01T15:16:21+00:00November 1st, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]

Economagic: Explaining the magic of Econometrics

By |2023-09-13T14:56:16+01:00September 13th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling|

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]

Exploring Marketing Attribution: Beyond Econometrics 1

By |2023-07-06T13:06:02+01:00July 6th, 2023|Attribution, Digital, ebook, Econometrics, Measurement, MetaMetrics|

If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]

Econometrics in a Cookieless World

By |2023-03-20T11:20:29+00:00March 20th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling, Return On Investment|

"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]

Can I use an Econometric Model to tell the future?

By |2022-11-09T16:05:09+00:00November 7th, 2022|Attribution, ebook, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]

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