Economagic: Explaining the magic of Econometrics

By |2023-09-13T14:56:16+01:00September 13th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling|

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]

Exploring Marketing Attribution: Beyond Econometrics 1

By |2023-07-06T13:06:02+01:00July 6th, 2023|Attribution, Digital, ebook, Econometrics, Measurement, MetaMetrics|

If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]

Econometrics in a Cookieless World

By |2023-03-20T11:20:29+00:00March 20th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling, Return On Investment|

"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]

Can I use an Econometric Model to tell the future?

By |2022-11-09T16:05:09+00:00November 7th, 2022|Attribution, ebook, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]

Budget setting – not just a repeating process

By |2022-10-12T16:06:31+01:00October 12th, 2022|Budget, ebook, Econometrics, Measurement, Modelling, Return On Investment|

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]

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