Spot-Matching: Beyond Econometrics 2
This is the second instalment of our series on Marketing Attribution. If you didn't see our first one then read about Google Analytics as an attribution tool. Today, we are going [...]
This is the second instalment of our series on Marketing Attribution. If you didn't see our first one then read about Google Analytics as an attribution tool. Today, we are going [...]
When a history of MetaMetrics blogs comes to be written, the record will show that we gave March 2024 over to the subject of the ear. Specifically, the digital ear. And [...]
Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]
If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]
It’s here. Finally. Our latest highly interesting and insightful e-book, The Big Book Of ROI, has just hit the shelves of your local bookshop (well…) Our aim this time has been [...]