Econometrics in a Cookieless World
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
2023. A new year (still, just about). And like all new years it offers us the opportunity to take stock and make plans. And if that stock-taking and plan-making leads you [...]
It will soon be that Most Wonderful Time of the Year. ...so sang Andy Williams and who am I to argue with him? I know this because our daughter has, for [...]
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]
With the summer holidays approaching it’s always a good time to think about checklists – sun cream, guidebook, sunglasses, flip flops. Of course, at this time of year, we at MetaMetrics [...]
You are back at your desk after a merry festive break and pondering last year’s marketing activity. It raises questions such as ‘what is driving my sales?” or “how did my [...]
Picture the scene, you are sitting in a meeting room discussing your recent marketing campaign and asking yourself “What is driving my sales (or other KPI)?” What are your [...]