When is Enough Enough?
Creative Enoughness This month is all about enough – knowing how much to invest to support your new product, creative strategy or brand and, conversely, knowing when it is time to [...]
Creative Enoughness This month is all about enough – knowing how much to invest to support your new product, creative strategy or brand and, conversely, knowing when it is time to [...]
We are often asked about how econometrics analyses digital, thankfully we have covered this before in our blog ‘Econometrics and Digital can be Best Buddies’. I’d like to take this a [...]
Just when you thought the Christmas marketing emails have passed their sell-by date, along with last year's turkeys, allow us to remind you once more of the festive season. As you’ll [...]
We know that Covid-19 has done funny things to the media markets. Clients have reported volatile pricing, including some fantastic deals out there. There are some tempting deals out there on [...]
Costs. Meh. Who cares? My agency handles that. What we like is some breakthrough creative. Oh, and a synergy-inducing 360⁰ compendium of all media, old and new. That’s the stuff that gets us excited. If that’s what you’re [...]
These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]
As we ALL know, the 3 most important considerations when buying a house are location, location and location. We might say the same about advertising with respect to reach. Or rather, [...]
In the past there’s been an assumption that econometrics is great at evaluating traditional ATL channels, but weak at understanding the role of digital in the media mix. This has been for [...]
Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency transparency. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/truth-in-advertising As you might expect, the article contains a good deal of common-sense advice to [...]
Following on from Part 1, the second part of a two-part article looking at some of the things we have found matter when it comes to getting the best advertising ROI [...]