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Covid 19, Relationships, and the Impact on Advertising Effectiveness

By |2020-11-26T18:39:22+00:00July 8th, 2020|Media|

These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]

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