MetaMetrics

Marketing Effectiveness – Our 2024 predictions

By |2024-01-31T13:19:28+00:00January 15th, 2024|Attribution, Econometrics, Measurement, Media, MetaMetrics, Modelling, Optimisation, Return On Investment|

Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]

Economagic: Explaining the magic of Econometrics

By |2023-09-13T14:56:16+01:00September 13th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling|

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]

Exploring Marketing Attribution: Beyond Econometrics 1

By |2023-07-06T13:06:02+01:00July 6th, 2023|Attribution, Digital, ebook, Econometrics, Measurement, MetaMetrics|

If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]

Econometrics in a Cookieless World

By |2023-03-20T11:20:29+00:00March 20th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling, Return On Investment|

"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]

Analyse the impact of your marketing – demystifying econometrics

By |2023-02-01T10:14:55+00:00January 24th, 2023|Econometrics, MetaMetrics, Modelling, Return On Investment|

2023. A new year (still, just about). And like all new years it offers us the opportunity to take stock and make plans. And if that stock-taking and plan-making leads you [...]

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