Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 1

By |2020-11-28T17:25:08+00:00April 10th, 2018|Modelling, Optimisation|

“How do we optimise our marketing budget?” is a question we get asked on occasions. And, honestly, in our approach to it we have found again and again that simple things [...]

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