Marketing Effectiveness – Our 2024 predictions
Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]
Econometrics – The Essentials: Part 2
Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]
Econometrics – The Essentials: Part 1
According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]
Economagic: Explaining the magic of Econometrics
Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]
Econometrics in a Cookieless World
"What impact will the vanishing cookie have on econometrics?" In some ways, this is an article that doesn't need writing, for the short answer to the question, "What impact will the [...]
Analyse the impact of your marketing – demystifying econometrics
2023. A new year (still, just about). And like all new years it offers us the opportunity to take stock and make plans. And if that stock-taking and plan-making leads you [...]
A festive message
It will soon be that Most Wonderful Time of the Year. ...so sang Andy Williams and who am I to argue with him? I know this because our daughter has, for [...]
Can I use an Econometric Model to tell the future?
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]
Budget setting – not just a repeating process
“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. [...]
When to update your Econometric model – The ABCD Checklist
With the summer holidays approaching it’s always a good time to think about checklists – sun cream, guidebook, sunglasses, flip flops. Of course, at this time of year, we at MetaMetrics [...]