Optimisation

Marketing Effectiveness – Our 2024 predictions

By |2024-01-31T13:19:28+00:00January 15th, 2024|Attribution, Econometrics, Measurement, Media, MetaMetrics, Modelling, Optimisation, Return On Investment|

Well, another year hoves into view. 2024. How did that happen? This year, we thought we would indulge in what we abhor others doing - namely some prognostication for what the [...]

Econometrics – The Essentials: Part 2

By |2023-11-20T10:29:07+00:00November 24th, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

Here we are with the second instalment of our Essential Econometrics series. If you haven’t already read Part 1, then I suggest you start with that. Otherwise, read on for Part [...]

Econometrics – The Essentials: Part 1

By |2023-11-01T15:16:21+00:00November 1st, 2023|Attribution, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories or test existing hypotheses in economics and to forecast future trends from historical data. It subjects real-world data to statistical [...]

Can I use an Econometric Model to tell the future?

By |2022-11-09T16:05:09+00:00November 7th, 2022|Attribution, ebook, Econometrics, Measurement, Media, Modelling, Optimisation, Return On Investment|

The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in [...]

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 1

By |2023-06-13T22:51:55+01:00April 10th, 2018|Modelling, Optimisation|

“How do we optimise our marketing budget?” is a question we get asked on occasions. And, honestly, in our approach to it we have found again and again that simple things [...]

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 2

By |2020-11-28T17:26:01+00:00March 26th, 2018|Modelling, Optimisation|

The second part of our guide to real-life optimisation. Read Part 1 here. Define the trade-offs you are interested in… and those you are not Incredible as this may seem, not [...]

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