‘The Big Book of ROI’
In this ebook we will answer many of the questions we hear from our clients. What IS ROI? Why do we care? How does it relate to techniques such as econometric modelling, television spot matching or digital attribution analysis? Should we aim to maximise the ROI of our marketing? What are the drivers of ROI? And how do we get more of it?
‘Guide to Econometric Modelling for Modern Marketers’
We wrote this book so that Marketers would have a credible, readable, and accurate source for finding out what econometric modelling really is and how to use it effectively.
‘Guide to Bayesian Econometrics for the modern marketer’
We wrote this book to unpack Bayesian econometrics for you and to help equip you with what (we think) you need to know.