Founder
Tom Lloyd, Founding Director
Tom’s extensive hands-on client-side experience means he knows the challenges involved with getting good insight work acted on in large organisations, and is exceptionally good at relating what we do to your specific circumstances.
Eloquent, engaging, charmingly blunt, Tom is a member of the Marketing Research Society (MRS) for whom he regularly gives a well-received course for users and practitioners of econometrics.
Sam Watts, Director of Analytics
As well as his technical expertise and considerable experience, he has an in-depth knowledge of media and how it works. During his time at SMG he did pioneering work on digital attribution modelling, and developed new approaches to social media measurement.
Sam is a resourceful problem solver especially adept at solving the trickier modelling problems. He relishes finding a way through knotty problems applying an enviable systematic rigour to get the right result.
Director
CTO
Hector Vass
Hector is our Chief Technology Officer, our resident data engineer and systems specialist. He developed and runs our back-end processes that help us automate our handling of your data securely and efficiently. He enforces rigorous data discipline (and regular password changes) to ensure we are working in the best way we can. He gets involved directly with some of our larger client databases, helping us to manipulate them efficiently to get what we need from them. With over 30 years of analytics and systems development experience, Hector’s blend of expertise is rare, spanning systems architecture and corporate SQL applications as well as the more traditional skills of the data scientist that include coding, operations research, applying big data map reduce techniques and algorithms, machine learning and statistics.
Director
Philip Gaudoin, Business Director
Using his specialist knowledge of econometric modelling and statistics, Philip has been a Director at Ninah Consulting and Head of Effectiveness at Blue449 (formerly Walker Media).
He has worked with clients from many sectors, including automotive, FMCG, retail, financial services, not-for-profit and governmental sectors.
As an amicable realist, Philip is passionate about applying modelling to inform marketing and commercial strategy. He is the cool, calm head that looks at the numbers, looks at the business, and then asks clients the killer question that delivers pure insight about what is really happening in their business.
Director
Andrew Tharme
Andrew’s career has turned full circle having started out as an econometrician supporting marketing & trade decisions at Nestle Rowntree and Boots. Since then, he has worked on the agency-side, mostly for medium sized and boutique insight & analytics consultancies.
Andrew focuses on achieving growth and ROI through smart marketing, pragmatic innovation and by delivering a high level of expert consultancy to clients. Andrew’s research strengths lie in his ability to synthesise data into clear, commercial insights and actionable recommendations.
Project Manager
Gill Mason
Gill has over 25 years of market research experience, having worked in both agency and client side roles at Nielsen, Lever Europe and Kraft Foods (now Mondelez).
Originally a continuous research specialist, she also has broad research experience having worked as a Research Manager, commissioning a full range of research vehicles to monitor, evaluate and understand category and brand performance. This also includes more advanced analytical techniques to quantify impacts of marketing activity. Gill has worked both in the UK and across European markets.
How we can help
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