Project Description

We helped a major high street clothing retailer understand the impact of different media channels across different parts of their business. As well as ROIs by medium (TV, OOH, etc.), the results showed which departments were most responsive to media (mens/womens/kids) and how this differed between online and high-street channels. This helped the client optimise their media plan for better returns.

We also demonstrated how the impact of price rises varied by department and sales channel, and were able to demonstrate that weather was less important as a sales driver than had previously been thought.