We are specialist providers of econometric modelling

Econometric modelling provides us with an essential, objective measurement approach that allows you to have the right data to make your marketing and business decisions.

The MetaMetric Econometric Modelling Toolkit has four key tools that we’ve developed and refined over years of use. This solid base means we know that we are building our models on very firm ground.

Modelling Platform

Our proven modelling platform allows us to build models quickly and efficiently. Its outputs directly feed our media optimiser and price promo simulator.

Media Optimiser

The MetaMetrics media optimiser plugs directly into our modelling platform allowing us to optimise media flighting, budget allocation and budget size.


Our media simulator is an end-user tool which facilitates the creation and comparison of different media laydown scenarios; ideal for helping you find the best option for your business.

Promo IQ™

Our modelling platform feeds into our price and promotion simulator, Promo IQ™. We then create scenarios to assess the impact of price and promotions strategies on sales, revenue and profit – annually or weekly.

How we can help

We help our clients answer questions about:


Once upon a time…

Despite being named after a Presbyterian minister who died over 250 years ago, the term ‘Bayesian’ has recently seen a surge in interest in modelling and analytics circles.

One of the reasons for this is the huge popularity of Nate Silver’s book ‘The Signal and the Noise’ which describes in layman’s terms the theory behind his astonishingly accurate US election predictions.

Read more about the Rev. Bayes…

Find out what we can do for you…