The Integration Effect Report – Proving that brand and response work better together
The charity sector faces increasing pressure to justify marketing spend – yet too often, brand investment is undervalued due to a lack of long-term measurement. The Integration Effect changes that.
The Integration Effect, a collaboration between GOOD Agency, JAA, and MetaMetrics, is the first econometric study of its kind in the sector. This data-driven report proves that brand and response work better together, delivering higher ROI and long-term growth.
What you’ll learn:
- Brand media delivers a higher ROI than direct response over the long term – 407% vs. 220% per pound invested.
- Brand advertising has a long-term multiplier effect, doubling its ROI over time.
- The power of integration – combining brand and direct response maximises both short-term returns and long-term income growth.
- 46% of charity marketers struggle with measuring effectiveness, making integration harder to implement.
Download your free copy now and gain the insights you need to understand why integrating brand and direct response is key.
(The link will direct you to The Good Agency website to download).