Segmentation
Providing advanced analytical support to research agencies to develop robust and insightful segmentations using different approaches
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Econometric Business Driver Modelling
Using modelling to measure the true incremental effect and ROI of media, marketing and sales activities
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Multi-Channel Media Modelling
Untangling the effects of today's complex media mix
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Promotional Evaluation
Providing strategic and tactical insights in order to improve promotional performance
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Pricing Strategy
Quantifying price responsiveness to inform business strategy
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Forecasting
Using model outputs to plan and compare scenarios using our proprietary tools
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HOW CAN WE HELP YOU?
Indeed, whatever challenges your business is facing – or even if you need greater clarity on what these are – talk to us about our approach to exploiting data and information to make a difference and give your business competitive advantage.