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SERVICES

Segmentation

Providing advanced analytical support to research agencies to develop robust and insightful segmentations using different approaches

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Econometric Business Driver Modelling

Using modelling to measure the true incremental effect and ROI of media, marketing and sales activities

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Multi-Channel Media Modelling

Untangling the effects of today's complex media mix

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Promotional Evaluation

Providing strategic and tactical insights in order to improve promotional performance

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Pricing Strategy

Quantifying price responsiveness to inform business strategy

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Forecasting

Using model outputs to plan and compare scenarios using our proprietary tools

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HOW CAN WE HELP YOU?

Indeed, whatever challenges your business is facing – or even if you need greater clarity on what these are – talk to us about our approach to exploiting data and information to make a difference and give your business competitive advantage.