Measuring and maximising the impact of your marketing

About Us2018-04-30T08:57:54+01:00

About us

We were founded in 2010 by Tom Lloyd. Tom spent the first 20 years of his career working in insight and analytics in client companies, becoming European Analytics Director at Kraft and Global Analytics Lead at SABMiller.

It was this experience which provided him with the impetus to create a new analytical consultancy which would go beyond what other consultancies were delivering, to address the problems that really matter to clients… MetaMetrics.

The approach we devised – unique, we believe, to us – uses data engineering to free our people to work directly on your business, and draw on their experience and know-how to add value where it matters most. As such, all the work is done directly by our principals.

We were joined along the way by Hector, Sam and Philip, each adding a blend of technical expertise, media knowledge and consulting experience to the mix.

Since 2010 we have grown steadily, working with blue-chip clients from across industries and countries, on a wide range of marketing problems, from media to price and promotions, NPD and many more – all from an analytical perspective.

How we can help

We help our clients answer questions about:


People like you… with questions like yours

Over the last 30 years we’ve worked across a wide range of sectors in many markets and met many of the common issues that arise within marketing analytics. We have extensive experience of working with people and organisations with little or no experience of econometric modelling, as well as those with more complex questions and challenges. We also understand the importance of securing internal buy-in so that stakeholders understand the process and the results are embraced and acted upon.

See some examples of our work for clients…


Find out what we can do for you…