Get a quick read of your media performance

We appreciate that in-depth marketing econometric modelling involves substantial data collation. In a full mix model, we really get into the weeds to understand all the drivers of your media performance.

Sometimes, though, you just want to sense-check a new creative or a new channel and need answers quickly. This is where our RapidROI service is ideal. If you have the data already at your fingertips, we can provide you with a RapidROI model in as little time as a week. It’s still bespoke to your needs, and although not as in-depth as a full mix model, it will answer your burning questions rigorously and robustly.

We focus on your main channels, where data is readily available (it’s usually the long tail of smaller, digital channels that require the most time to gather data).

The model is run in exactly the same way as a conventional econometric model, and we generate ROIs for the measured channels. However, we don’t explore the other drivers of sales or complex optimisation and forecasting scenarios.

A RapidROI model will tell you:

• Whether your new creative is working better than the old.
• How haloes are working between products.
• Whether the media is being deployed at the right weekly weights to maximise ROI, whilst avoiding diminishing returns.
• Whether a new channel is working as expected.
• What adjustments to make to your next flight of media to boost returns.