Turn insight into foresight with smarter media planning

An econometric model is very effective at explaining past events and trends, but what about planning for the future? That’s where forecasting comes in.

Whether you’re reallocating spend across channels or adjusting weekly weights, our tools help you predict the impact of those changes before you commit.
Read our blog to learn more ‘Can I use an Econometric Model to tell the future?’

Our bespoke forecasting tool is a user-friendly solution designed to help you create and compare different media laydown scenarios. It’s perfect for identifying the best strategy for your business.

By inputting your estimated figures and goals, the tool allows you to evaluate whether your current plan will effectively deliver your commercial goals.

The tool takes the model results and combines them with your proposed media plan. You can also factor in changes to base sales, media costs, or market conditions. The tool then estimates your expected ROI and sales outcomes, giving you a clearer picture of what to expect.

A forecasting tool brings the model to life by enabling users to test and compare different scenarios and make realistic trade-offs. This approach will turn your model into a live tool that helps with future planning, rather than just measuring the past.

Our forecasting tools can help you:

• Input a media plan and see the likely impact.
• Predicts the success of your campaign before spending any money.
• Reduce the risk of your media spend decisions.
• Make better marketing decisions.
• For media agencies, provide you with something tangible to show your clients if you they are asking for metrics that would be otherwise difficult to provide.