Our approach

We work with well-known brands of all types and sizes, whether established brands, challenger brands, or innovative start-ups. They all have one thing in common: They value our consultative approach and recognise that we're on their side. We’re here as an extension of your team, bringing clarity to complex decisions and helping you get the most from your media.

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We’re a team of industry experts who have first-hand experience working both client and agency sides. We’ve worked in all three domains — as clients, consultants, and media agencies – giving us an unmatched perspective on the challenges of integrating advanced insights into practical business contexts. 

 

We have an excellent reputation for the work we do. We’re known for our expertise and experience we bring to it. Our clients tell us they feel supported throughout the project — that we engage seamlessly with key stakeholders and clearly present findings in a way that resonates with a wide audience. 

MetaMetrics values

What it's like to work with us

We’re collaborative from the start. We take the time to understand your objectives, identify key stakeholders, and align everyone around a clear direction.

We make econometrics accessible. Whether we’re explaining methodologies or presenting results, we keep things clear, straightforward and tangible, so you can confidently act on what we find.

We’re flexible. We work around your ways of working and pace, while keeping the project on track and in line with timelines.

We prioritise communication and client service to build positive relationships. You’ll always know where things stand, and we’ll make sure you feel supported throughout.

And because we’re independent, we’ll always give you an honest view of the findings – objective, transparent, and focused on what’s best for your business.

Ready to work with us?

They have a very good network, and they know a lot of other agencies that we work with, so that facilitates relationships and communications.

Impact Review Study

MetaMetrics has been an exceptional partner, combining deep expertise with a collaborative approach. They excel at developing clear briefs, delivering actionable insights, and ensuring recommendations drive business value. Their fabulous team is fun, highly professional and a fantastic partner.

Kelly Kershaw, MI Media

Working together so we can all do better - we work in partnership with your media agency.

Philip Gaudoin, Managing Director, MetaMetrics

We aim to make the complicated subject of econometrics accessible to everyone.

Tom Lloyd, Founder & Chairman, MetaMetrics

It's a pleasure to work with Philip and Sam at Metametrics. Their deep understanding of the media landscape and analytical smarts have been very useful in giving us a nuanced understanding of investment impact and areas of apportunity. I trust their advice and judgement, and would recommend them.

Jamie MacNaughton, Acquisition Director, Tails.com

How we work with media agencies

As well as working closely with our clients, we work closely with their media agencies. Our background is in media, and we understand the challenges that planning and executing media campaigns can bring.

Our approach provides agencies with actionable insights, helping them target more effectively, allocate spend efficiently, and plan campaigns with greater impact.

Over the years we’ve developed effective working relationships with many media agencies, large and small, which has enabled us to produce powerful results for our clients.

By integrating econometrics into the media planning process, campaigns become not just creative and well-placed, but also evidence-based, driving measurable impact.

And we don’t stop once the model is delivered. We stay involved, giving your agency the insights, tools, and support they need to bring plans to life.

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Let’s give you clarity on your media strategy

Get in touch with all your econometric questions. Let us help make your media spend more effective.