How can econometrics help you?
Econometrics measures the unmeasurable. It can be frustrating to try and connect the dots between multiple media channels and campaigns and business outcomes. You need the definitive figures to ensure your marketing strategy is performing at its best and prove it’s working for the business. Crucially, it’ll help stop the CFO from knocking at your door and questioning your spending and budgets.
What questions can econometrics help you to answer?
Our work gives you data-driven insights, to help you make better marketing decisions, answering questions such as:
- Is our media strategy working?
- What is the financial impact of our marketing?
- What’s the business case for marketing?
- What media channels and tactics work best for us? What’s the optimum marketing mix?
- How should we deploy our resources to drive better performance?
- What’s the best time and flighting of our media?
- What additional value could more marketing investment deliver to the business?
“It’s the industry standard approach to measuring and optimising media, and we find that it typically improves ROI by at least 20%.”
Philip Gaudoin, Managing Director, MetaMetrics
Ultimately, the econometric models we build and the advice we provide gives you confidence in the decisions you need to make.
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