Our Chairman, Tom Lloyd, In Conversation with AI: Can AI Build Better Marketing Mix Models?

By Tom Lloyd, Chairman  AI is transforming marketing and it’s everywhere, isn’t it? AI is hyped up to revolutionise econometrics. But is the hype really worth it? As MetaMetrics’ resident sceptic, I thought I’d put AI through its paces by asking ChatGPT the big questions. After all, why not get AI to explain itself? Could I cut through all the marketing fluff and get to the real question: can AI actually help us build better marketing mix models, or is it all just fancy