The Integration Effect Report

Proving that brand and response work better together. The charity sector faces increasing pressure to justify marketing spend – yet too often, brand investment is undervalued due to a lack of long-term measurement. The Integration Effect changes that. The Integration Effect Report, a collaboration between GOOD Agency, JAA, and MetaMetrics, is the first econometric study of its kind in the charity sector. This data-driven report proves that brand and response work better together.