A Guide to Bayesian Econometrics for Modern Marketers

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The MetaMetrics perspective on changes over the last decade in marketing – and the continuity of econometrics

Marketing rarely stands still and, over the past 10 years, the industry has been reshaped in...

Meet new MetaMetrics consultant Andrea – who builds models by day and writes thrillers at night

MetaMetrics is delighted to welcome Andrea López Sánchez to the team. Andrea...

Measurement is not there to prove marketing works – it help us make better choices

Hundreds of people descended on London this March for the Alliance of...

Our Chairman, Tom Lloyd, In Conversation with AI: Can AI Build Better Marketing Mix Models?

By Tom Lloyd, Chairman AI is transforming marketing and it's everywhere, isn't it? AI is hyped up to revolutionise...

Getting Stakeholder Buy-In with Evidence-Based Marketing

How to solve a problem like marketing? It’s a story...

Under Pressure: How Marketers Can Protect Budgets and Prove ROI This Autumn

The nights are drawing in, mince pies have been on...

Brand vs. Performance: Striking the Balance Between Short-Term Wins & Long-Term Growth

We get it – balancing brand-building efforts with performance-driven marketing...

MetaMetrics Welcomes Two New Analysts to the Team

MetaMetrics is excited to welcome two new Analysts, Emer and...