Visualise your Econometric Models

Econometric models can be complex, but interpreting results shouldn’t be. That’s why we created MetaOS, a software platform that allows you to visualise and interact with results, making them easier to understand and act on.

MetaOS is MetaMetrics’ proprietary software platform for visualising the outputs from econometric models.

We’ve combined best-in-class data visualisation with the power of the models we build to create a unique way to examine an econometric model. It’s all delivered via a standard web browser and hosted in Microsoft’s Azure cloud, making it ultra-secure.

There are two modules:

• Project Explorer: Gives you a snapshot of your sales and media contribution – that is, the number of sales attributed to media. You can see the information at brand and product levels and ROI by media channel.
• ROI Explorer:Gives an overview of all the ROIs for all the media deployed on all your brands. It’s a powerful benchmarking tool that gives a view of the entire organisation’s media ecosystem for someone like a Marketing Controller or Head of Insight.

MetaOS is a visually appealing and interactive way of exploring model results and bringing them to life. It turns your model results into a single, trusted source of insight, making it easier for everyone in your organisation to see what’s driving performance.

MetaOS will help you:

• Interact flexibly with the model results
• Quickly compare your previous creative to your current one
• See the impact of your media spend
• Benchmark your results
• Customisable views so you can see what’s important to you
• Drill down into the data within a couple of clicks
• Downloadable charts for you use as and when you need them