Privacy Policy

Privacy Policy

Effective Date: 12 March 2025

This privacy policy explains the information we collect when you use our website, how we use it, and the rights you have over your personal data. As a data controller, we are required by law to provide you with this information.

Who We Are

We are MetaMetrics Ltd. Our website address is: www.metametrics.co.uk.

Our registered office is: 2a High Street, Thames Ditton, Surrey, United Kingdom, KT7 0RY

For any privacy-related enquiries, you can contact us via:

• Email: [email protected]
• Phone: 0208 050 5315
• Post: 151 Wardour Street, London W1F 8WE

We are not required to have a Data Protection Officer. Any enquiries regarding personal data should be addressed to the contact details above.

What Personal Data We Collect and Why

We collect and process different types of personal data depending on how you interact with our website.

2.1 Contact Forms

When you submit an enquiry through our website, we collect:

• Name
• Email address
• Company name
• Job role

We use this information to:

• Respond to your enquiry.
• Provide information about our products and services.
• Follow up on your interest based on your consent, which you provide at the time of submitting your details.

2.2 Cookies & Tracking Technologies

Our website uses cookies to enhance user experience, analyse traffic, and support website functionality. These include:

• Essential cookies: Required for website functionality.
• Analytics cookies: Collect information on website usage (e.g., Google Analytics).
• Functional cookies: Remember preferences for future visits.
• Marketing cookies: Track engagement with our content and services.

You can manage your cookie preferences through your browser settings. For more details, see our .

2.3 Embedded Content from Other Websites

Our website may include embedded content (e.g., videos, images, articles) from third-party sites. These websites may:

• Collect personal data.
• Use cookies.
• Embed third-party tracking.
• Monitor interaction with embedded content.

If you have an account and are logged in to these third-party websites, they may track your interactions.

2.4 Sharing Blog Articles

We provide tools to share our blog articles on platforms such as Facebook and LinkedIn. When you use these tools, third-party platforms may collect personal data. For details on their data policies, please refer to their privacy policies.

2.5 White Papers & Downloadable Content

If you download white papers or similar materials, we collect:

• Name
• Email address
• Company name
• Job role

This helps us understand your interests and follow up with relevant information. You can opt out of follow-up communications at any time.

2.6 Analytics & Usage Data

We collect anonymised usage data to understand how visitors interact with our website, improve user experience, and optimise content.

How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to enquiries and provide support.
• To improve website functionality and user experience.
• To send updates and marketing communications (if consent is given).
• To analyse website usage and improve content.

We do not use your personal data for automated decision-making or profiling.

Who We Share Your Data With

We generally do not share your personal data with third parties. However, in some cases, we may engage third-party service providers to process data on our behalf (e.g., analytics, hosting providers). In such cases:

• We remain the data controller.
• The third party acts as a data processor.
• They are bound by contractual obligations to protect your data.

A list of third-party processors is available upon request.

Data Retention

We retain your data for as long as necessary to fulfil the purpose for which it was collected. Specifically:

• Contact form submissions: Retained indefinitely unless you request deletion.
• Cookies: Stored based on their expiration settings (see our Cookie Policy).
• User accounts: Retained as long as the account remains active.
• Comments & blog interactions: Retained indefinitely.

You can request data deletion at any time (see Section 7: Your Rights).

Where We Store Your Data

Our servers are located within the European Economic Area (EEA). We do not transfer your personal data outside of the EEA unless required for service provision, in which case, we ensure appropriate safeguards are in place.

Your Rights as a Data Subject

Under data protection laws, you have the following rights:

• Access: Request a copy of the data we hold about you
• Correction: Request corrections to inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request limited use of your data
• Data Portability: Request a structured, machine-readable copy of your data
• Objection: Object to data processing based on legitimate interests
• Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, contact us at [email protected].

Your Right to Complain

If you have concerns about our handling of your personal data, please contact us first. If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk/concerns
• Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, UK

Data Security & Breach Procedures

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. If a data breach occurs, we have procedures in place to investigate and mitigate risks.

Updates to This Privacy Policy

We review this policy regularly and update it as needed. Any significant changes will be communicated via our website. The latest version will always be available at www.metametrics.co.uk/privacy.

For further enquiries, please contact us at [email protected].