Sam

About Sam Watts

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So far Sam Watts has created 9 blog entries.

Digital Audio – Is It Worth The Cost?

By |2024-03-13T09:41:27+00:00February 28th, 2024|Attribution, Digital, ebook, Econometrics, Marketing Reach, Measurement, MetaMetrics|

When a history of MetaMetrics blogs comes to be written, the record will show that we gave March 2024 over to the subject of the ear. Specifically, the digital ear. And [...]

Economagic: Explaining the magic of Econometrics

By |2023-09-13T14:56:16+01:00September 13th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling|

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]

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