About Sam Watts

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So far Sam Watts has created 8 blog entries.

Economagic: Explaining the magic of Econometrics

By |2023-09-13T14:56:16+01:00September 13th, 2023|Attribution, ebook, Econometrics, Measurement, Media, MetaMetrics, Modelling|

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is. When applied to sales and other commercial KPIs, Econometric Modelling has become known as Marketing Mix [...]

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