Econometric Modelling in the Time of Coronavirus
Here at MetaMetrics, we've just built our first Covid-proof marketing mix model for a client to see how effective their media spend has been during the pandemic. Here's what we found. [...]
Econometrics and Digital CAN be Best Buddies
In the past there’s been an assumption that econometrics is great at evaluating traditional ATL channels, but weak at understanding the role of digital in the media mix. This has been for [...]
Blowback: The Unintended Consequences of GDPR
Have Google in one fell swoop killed the digital attribution market? GDPR has not even landed (25th May 2018 – put the date in your diaries) and we’re already seeing the Law [...]