Spot-Matching: Beyond Econometrics 2

By |2024-03-27T14:05:37+00:00April 10th, 2024|Attribution, Digital, ebook, Econometrics, Measurement, Media, MetaMetrics|

This is the second instalment of our series on Marketing Attribution. If you didn't see our first one then read about Google Analytics as an attribution tool. Today, we are going [...]

Digital Audio – Is It Worth The Cost?

By |2024-03-13T09:41:27+00:00February 28th, 2024|Attribution, Digital, ebook, Econometrics, Marketing Reach, Measurement, MetaMetrics|

When a history of MetaMetrics blogs comes to be written, the record will show that we gave March 2024 over to the subject of the ear. Specifically, the digital ear. And [...]

Exploring Marketing Attribution: Beyond Econometrics 1

By |2023-07-06T13:06:02+01:00July 6th, 2023|Attribution, Digital, ebook, Econometrics, Measurement, MetaMetrics|

If you’re a regular partaker of our bloggage, you will be used to us talking about econometrics. Yes, we do it. Yes, we love it. In this article, we thought we’d [...]

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