An econometric model is very effective at explaining past events and trends, but we often want to know what would happen going forward if we changed certain things, for example the spend across different media channels or the weekly weights at which we deploy those channels.

Read our blog ‘Can I use an Econometric Model to tell the future?’

Our bespoke forecasting tool is a user-friendly solution designed to help you create and compare different media laydown scenarios. It is perfect for identifying the best strategy for your business. By inputting your estimated figures and goals, the tool allows you to evaluate whether your current plan will effectively reach your target audience.

The tool takes the model results and combines them with your proposed media plan as well as any changes we might anticipate to things like base sales or media costs, to give you an estimated ROI and Sales outcomes for your plan or plans.

A forecasting tool brings the model to life by enabling users to test and compare different scenarios and make realistic trade-offs. This approach will turn your model into a live tool that helps with future planning, rather than just measuring the past.

Our forecasting tools help you:

• Input a media plan and see the likely impact.
• Predicts the success of your campaign before spending any money.
• Reduce the risk of your media spend decisions.
• Make better marketing decisions.
• For media agencies, provide you with something tangible to show your clients if you they are asking for metrics that would be otherwise difficult to provide.