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The art of setting a marketing budget

Short answer: No. But read on anyway to find the reasons why…

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Meet new MetaMetrics consultant Andrea – who builds models by day and writes thrillers at night 

MetaMetrics is delighted to welcome Andrea López Sánchez to the team.  Andrea...

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Measurement is not there to prove marketing works – it help us make better choices

Hundreds of people descended on London this March for the Alliance of...

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Our Chairman, Tom Lloyd, In Conversation with AI: Can AI Build Better Marketing Mix Models?

By Tom Lloyd, Chairman  AI is transforming marketing and it's everywhere, isn't it? AI is hyped up to revolutionise...

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Getting Stakeholder Buy-In with Evidence-Based Marketing

How to solve a problem like marketing? It’s a story...

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Under Pressure: How Marketers Can Protect Budgets and Prove ROI This Autumn 

The nights are drawing in, mince pies have been on...

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Brand vs. Performance: Striking the Balance Between Short-Term Wins & Long-Term Growth 

We get it – balancing brand-building efforts with performance-driven marketing...

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MetaMetrics Welcomes Two New Analysts to the Team 

MetaMetrics is excited to welcome two new Analysts, Emer and...

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How To Extract Meaningful Insights From Your Econometrics Models (PART 2)

In Part 1, we looked at how to interpret some...