Thank you for signing up for our new ebook – The Big Book of ROI.

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In this ebook we will answer many of the questions we hear from our clients. What IS ROI? Why do we care? How does it relate to techniques such as econometric modelling, television spot matching or digital attribution analysis? Should we aim to maximise the ROI of our marketing? What are the drivers of ROI? And how do we get more of it?

Thank you
The MetaMetrics Team
The Big Book of ROI front cover