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The Big Book of ROI

Curious about ROI and econometric modelling and how to maximise it? The Big Book of ROI answers key questions like:

  • What is ROI?
  • Why does it matter?
  • How does it relate to econometric modelling, TV spot matching, or digital attribution?
Discover the drivers of ROI, how to achieve more and how ROI and econometric modelling are linked. Complete the form to download your free copy.

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