MetaMetrics Celebrates Growth with a New Team Member and Website 

MetaMetrics Celebrates Growth with a New Team Member and Revamped Website 

MetaMetrics is marking an exciting chapter with two significant developments: the addition of a new team member and the launch of a refreshed website.  

These milestones reflect the company’s continued commitment to enhancing client support and delivering actionable marketing insights. 

Expanding the team’s econometric expertise 

Earlier this year, MetaMetrics welcomed Andi, the newest Econometrician to join the team.  

With over five years of experience in marketing effectiveness, Andi brings valuable skills in econometric modelling, media effectiveness, and budget optimisation. 

He began his career at Ebiquity and went on to spend more than three years at Sky, progressing to a senior econometrician role. Throughout his career, Andi has built models and delivered insights for a wide range of clients, helping them make data-driven marketing decisions. 

Andi’s role at MetaMetrics will focus on building robust models and providing practical recommendations to support client decision-making. His experience across sectors means he can quickly understand client needs, making him a great addition to the team. 

The launch of a new website 

Alongside team growth, MetaMetrics has unveiled a new website, designed to better reflect the company’s values and the experience clients have when working with the team.  

The new site aims to present MetaMetrics as a people-centric company that makes data-driven insights accessible and actionable. 

Key updates include clearer service explanations to help potential clients understand how MetaMetrics can support their marketing efforts, client stories showcasing the tangible benefits delivered through econometric analysis, and a new FAQ section answering common questions and offering clarity on econometric practices. 

Easy access to eBooks and resources will also be available for those looking to deepen their understanding of marketing measurement. 

The website refresh is a step towards making MetaMetrics more approachable and aligned with its commitment to building strong relationships with the organisations it partners with. 

How does this benefit clients? 

These updates are part of MetaMetrics’ broader strategy to support marketers as they navigate evolving challenges. As the company continues to expand, it remains focused on prioritising client relationships in everything it does. 

“We’re thrilled to welcome Andi to the team. Growing as a business means recognising that we can’t do it all ourselves, we need diverse talents, each bringing their own unique strengths,” comments Philip Gaudoin, Director. 

In line with this, MetaMetrics is also building a dedicated consulting team. Unlike the traditional approach of combining econometric and consulting roles, MetaMetrics recognises the value in distinguishing between the two, ensuring clients receive tailored, expert support. 

“These changes reflect our commitment to helping marketers make smarter decisions while keeping people at the core of our approach. We’re moving away from a purely project-based mindset and focusing on building meaningful relationships. It’s about supporting marketers who are striving to make a real impact, and that requires a more people-centric perspective,” adds Philip. 

Additionally, MetaMetrics is preparing for an exciting global project with a major client, supporting their expansion into key markets. This new partnership reflects MetaMetrics’ ability to deliver data-driven insights on an international scale. 

Looking ahead 

The next year is set to be transformative for MetaMetrics. With a growing client base, an expanded team, and a renewed focus on relationships, the company is well-positioned to continue delivering impactful marketing insights. 

“We’ve had significant expansion in our clients, with many more big-name brands putting their trust in us to deliver the insights they need to power their growth. Business is booming, so there are lots of opportunities to work with current and new clients and add more value to what we deliver them,” says Philip. 

To explore MetaMetrics’ new website and see how the team can support your marketing challenges, visit www.metametrics.co.uk.