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Making Sense of Data and Prior Knowledge – Bayesian Econometrics to the Rescue

By |2021-03-07T14:40:16+00:00February 26th, 2021|Bayesian|

You're a Bayesian. You do it everyday. It’s a highly effective strategy for managing your life. It’s what these days is probably called a “life hack”, except it’s really more significant [...]

Covid 19, Relationships, and the Impact on Advertising Effectiveness

By |2020-11-26T18:39:22+00:00July 8th, 2020|Media|

These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]

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