Blog

Covid 19, Relationships, and the Impact on Advertising Effectiveness

By |2020-07-15T22:05:00+01:00July 8th, 2020|Media|

These are interesting times for econometricians. The models we build are based on relationships. Relationships, chiefly, between sales and the things that drive sales – advertising, promotions, seasonality, distribution, brand equity, [...]

Should we join the ‘Rebate Debate’?

By |2020-01-16T21:31:54+00:00November 9th, 2018|Media|

Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency transparency. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/truth-in-advertising As you might expect, the article contains a good deal of common-sense advice to [...]