Our 101 guide to ROI
It’s here. Finally. Our latest highly interesting and insightful e-book, The Big Book Of ROI, has just hit the shelves of your local bookshop (well…) Our aim this time has been [...]
Reach: Out?
We wrote a blog post a while back about reach, but recent conversations with various clients have made it more relevant than ever. If you read many a modern marketing textbook [...]
ROI Big Book
Return on Investment. It’s often talked about as a ‘Business metric’ but really, it’s something we do ourselves every day. Except in daily life we say, or think, “Is it worth [...]
Social Media ROI
This used to be easy. In the beginning (well, the early 2000s) there was media. And then there was digital media. And then came social media. And that was it. It [...]
5 Uses for an Econometric Model
You are back at your desk after a merry festive break and pondering last year’s marketing activity. It raises questions such as ‘what is driving my sales?” or “how did my [...]
A Christmas Carol for our Time
“Oh! But he was a tight-fisted hand at the grindstone, Scrooge! a squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner! Hard and sharp as flint, from which no steel had ever [...]
Are Influencers the new PR?
Short answer: No. But read on anyway to find out why... Influencers have rapidly become an established part of the media landscape, so much so that it's led to questions of [...]
The Fine & Delicate Art of Setting the Marketing Budget
The season of annual budget planning is once again upon us. That time of the year when, as marketers, we set forth our ambitions for the coming year, against the backdrop [...]
A Cynic’s View of Dashboards
It’s probably appropriate for me to be writing this post as I am (as anyone who knows me will attest) at heart a cynic. Or a realist. Or just old and [...]
Econometrics and technology – a dynamic partnership
We’ve got something exciting to share this month. Usually in these blogs we like to focus on an issue, or issues, that are salient for our clients and the brands we [...]