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Debunking Common Econometrics Myths: What You Need to Know 

MetaMetrics Celebrates Growth with a New Team Member and Website 

How do we optimise our marketing budget?

‘How do I optimise my marketing budget?’ is a question that we hear often. After...

Digital Audio – Is it worth the cost?

When a history of MetaMetrics blogs comes to be written, the record will show that...

Marketing Effectiveness – Our 2024 predictions

Well, another year hoves into view. 2024. How did that happen? This year, we thought...

Econometrics – The Essentials: Part 2

Here we are with the second instalment of our Essential Econometrics series. If you haven’t...

Econometrics – The Essentials: Part 1

According to Investopedia.com, Econometrics is, “the use of statistical and mathematical models to develop theories...

Economagic: Explaining the magic of Econometrics

Before we say “abracadabra” or “hey presto” let’s agree on what Econometric Modelling actually is....

Exploring Marketing Attribution: Beyond Econometrics 1

If you’re a regular partaker of our bloggage, you will be used to us talking...

Making Sense of Data and Prior Knowledge – Bayesian Econometrics to the Rescue

You’re a Bayesian. You do it everyday. It’s a highly effective strategy for managing your...

Econometrics in a cookieless world

“What impact will the vanishing cookie have on econometrics?” In some ways, this is an...

Analyse the impact of your marketing – demystifying econometrics

2023. A new year (still, just about). And like all new years, it offers us...

The art of setting a marketing budget

Short answer: No. But read on anyway to find the reasons why…

5 Different Uses of Econometrics

You are back at your desk after a merry festive break and pondering last year’s...

Essential guide to econometrics: Part 01 (Check)

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Can I use an Econometric Model to tell the future?

The short version Yes. But with qualifications. Which may be very important. The long version...

Budget setting – not just a repeating process

“No man ever steps in the same river twice, for it’s not the same river...

When to update your Econometric Model – The ABCD Checklist

With the summer holidays approaching it’s always a good time to think about checklists –...

Our simple guide to ROI

It’s here. Finally. Our latest highly interesting and insightful e-book, The Big Book Of ROI,...

ROI Big Book

Return on Investment. It’s often talked about as a ‘Business metric’ but really, it’s something...

Social Media ROI

Yet.This used to be easy. In the beginning (well, the early 2000s) there was media....

A Christmas Carol for our Time

“Oh! But he was a tight-fisted hand at the grindstone, Scrooge! a squeezing, wrenching, grasping,...

Are influencers the new PR?

Short answer: No, influencer are not the new PR. But read on anyway to find...

The Fine & Delicate Art of Setting the Marketing Budget

The season of annual budget planning is once again upon us. That time of the...

A Cynic’s view of dashboards

It’s probably appropriate for me to be writing this post as I am (as anyone...

Econometrics and technology – a dynamic partnership

We’ve got something exciting to share this month. Usually in these blogs we like to...

Very Long Covid

Covid: Long or So Long?  Amidst all the talk of variations of Covid, Indian and...

Econometrics 101

Picture the scene, you are sitting in a meeting room discussing your recent marketing campaign...

Measuring the Effect of Brand Media: A Hoary Old Chestnut Revisited

“Can you measure the effect of brand media?” Measuring the effect of brand media is...

When is Enough, Enough?

Creative Enoughness This month is all about enough – knowing how much to invest to...

The Curious Case of Addressable and Programmatic Media

We are often asked about how econometrics analyses digital, thankfully we have covered this before...

It’s Beginning to Look Not Like Christmas

Just when you thought the Christmas marketing emails have passed their sell-by date, along with...

Sustainable Long Term Growth – I’ll Have Some Of That!

I was reading an article about how marketing communication drives sustainable long term growth; and...

All That Glitters…“Should We Buy That Sponsorship Package?”

We know that Covid-19 has done funny things to the media markets. Clients have reported...

Marketing costs – the Cinderella of ROI

Media Costs. Meh. Who cares? My agency handles that. What we like is some breakthrough creative. Oh,...

Econometric Modelling in the Time of Coronavirus

Here at MetaMetrics, we’ve just built our first Covid-proof marketing mix model.  A client wanted...

Covid 19, Relationships, and the Impact on Advertising Effectiveness

These are interesting times for econometricians. The models we build are based on relationships. Relationships,...

It’s ALL About Reach. Well, mostly.

As we ALL know, the 3 most important considerations when buying a house are location,...

Should we join the “Rebate Debate”?

Interesting state-of-play update from McKinsey, who look to be ‘joining the debate’ on media agency...

Bayesian – Why Does It Matter & Where to Use It?

It’s clearly not enough that Bayesian already has it’s own page, but we HAD to...

Econometrics and Digital CAN be Best Buddies

In the past there’s been an assumption that econometrics is great at evaluating traditional ATL...

Just Enough Econometrics – An Essential Guide: Part 2

Welcome to the second half of our warts-and-all guide to Econometrics. If you haven’t read...

Boost Your Marketing ROI – 10 Golden Rules for FMCG: Part 2

Following on from Part 1, the second part of a two-part article looking at some...

Boost Your Marketing ROI – 10 Golden Rules for FMCG: Part 1

Fairly self-explanatory, the first part of a two-part article about the things that make for...

Our national obsession. Yes, it’s a blog post on the weather

This recent news clip from the National House Building Council in the UK (NHBC) blaming...

Does Competitor Advertising Impact Our Sales?

In a sentence: probably less than you think. Competitor advertising is a strange one. We...

A Guide to Spot Matching (By People Who Don’t Do It)

We don’t do spot-matching at MetaMetrics, but we have been asked to in the past...

Does media halo between products? And why do we care?

What is halo, anyway? Halo means that media that is supporting or “heroing” one product...

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 1

“How do we optimise our marketing budget?” is a question we get asked on occasions....

Modelling Cars

Another in our series exploring the particular challenges of doing econometric modelling in certain sectors....

Practical Optimisation – A Guide to Budget Allocation for People Who Actually Have to Make the Decisions: Part 2

The second part of our guide to real-life optimisation. Read Part 1 here. Define the...

Blowback: The Unintended Consequences of GDPR

Have Google in one fell swoop killed the digital attribution market? GDPR has not even...

Just Enough Econometrics – An Essential Guide: Part 1

Our two-part, warts-and-all guide to what econometric modeling is, what it isn’t and how and...